Trying to End ‘Jerky Shame’ With Gourmet Flavors
For consumers with a serious fitness schedule, protein is a magical weapon in the constant drive to stave off hunger and avoid too many carbs. The protein content in a one-ounce serving of jerky approaches that of some protein bars. Many jerky manufacturers also emphasize the “natural” and “guilt free” bona fides of an all-meat snack.
Whether they are looking to build muscle or slim down, consumers are exhibiting a growing appetite for protein-rich snacks. In a 2010 survey of 2,000 consumers, 38% said they “always or usually choose foods or beverages because they are high in protein,” compared with 22% in 2002, according to HealthFocus International, a St. Petersburg, Fla., food market-research firm.